- “By not having the imagination to imagine what the content might be, a design consideration is lost...”
When designing, I tend to use this placeholder text pretty much all the time, but it hasn’t lost its meaning. In fact, it’s almost become the mantra that I live and could, quite possibly, die by. Figuratively speaking, of course. That’s because, for me, it’s never the text, visuals or interactivity alone that makes a project brilliant. For any project to be truly memorable, these elements must work together in harmony. It’s a bit like the balance between work and play: too much of one and life suddenly becomes very uninspiring. That happy place we all strive for is somewhere in the middle.
That’s why I always focus on design as a creative process. By combining a logical approach, innovative ideas and bags of enthusiasm, everything I do is aimed towards helping you find that balance between beautiful form and effective communication. The result? Impactful ideas, memorable design, strong brands and loyal customers. Which ultimately means a happy client (you) and a happy designer (me.) If you’d like to find out how I can help you with your next project, get in touch and give me a shout.
- I’m Ben Cook, a freelance digital and interactive designer based in Surrey, England. I specialise in modern digital designs, combining unique, beautiful aesthetics with functionality and usability to engage and excite your target audience. On the back of that I am also a keen print & graphic designer, photographer, audiophile and coffee connoisseur.
Starting from an early career in the Construction Industry as a CAD Technician and Junior Building Surveyor, over the last decade I have continued to strive towards a more creative route, which has allowed me to express my understanding and passion for design, interactivity and user experiences. These early days taught me a great deal about composition, order and rationalisation of aesthetics and design; skills I use every day without fail.
I have had the privilege to have worked with some of the world's best-known brands such as Saab, PayPal, British Gas, The British Council and Kim Kardashian. I’ve also helped new and growing businesses, creating and developing entire brands, websites, print collateral and online advertising campaigns from scratch.
- Not one to blow my own trumpet, I’ll let the kind words of clients who have embarked on a graphical adventure with me speak for themselves….. Enjoying the job really is the tops but receiving great words like these also goes to show that the work I produce is pretty damn cool too.